Frequently Asked Question

What do you write?
Last Updated 3 years ago

What do you write?

Short answer: generally speaking, anything longer than 1,000 words.

Why settle on this length?

I initially intended to become a journalist. Articles and blogs are very comfortable material for me. 

Increasingly, though, I like 'meatier' projects that takes a bit longer to work on and allow a bit more space to expand arguments and present topics: white papers, e-books, speeches, and books.

What don't you write?

Brief attempt at market education: everything written is not 'content' and the same thing.

I have great respect for copywriters, who typically work on projects that are nowadays just as often called 'microcopy', but this is not a field I am particularly interested or experienced in.

I also prefer to specialize in the things that I do write and, thereby, attempt to do them really well.

Here are some projects I do not typically work on:

  • Social media statuses
  • Digital advertising copy
  • Landing pages
  • Newsletters
  • Marketing emails

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