Frequently Asked Question
What do you write?
Short answer: generally speaking, anything longer than 1,000 words.
- Articles intended for external publication.
- (Detailed) case studies
- E-books (non fiction)
- Keynote speeches
- White papers
Why settle on this length?
I initially intended to become a journalist. Articles and blogs are very comfortable material for me.
Increasingly, though, I like 'meatier' projects that takes a bit longer to work on and allow a bit more space to expand arguments and present topics: white papers, e-books, speeches, and books.
What don't you write?
Brief attempt at market education: everything written is not 'content' and the same thing.
I have great respect for copywriters, who typically work on projects that are nowadays just as often called 'microcopy', but this is not a field I am particularly interested or experienced in.
I also prefer to specialize in the things that I do write and, thereby, attempt to do them really well.
Here are some projects I do not typically work on:
- Social media statuses
- Digital advertising copy
- Landing pages
- Marketing emails