Frequently Asked Question

What do you write?

• Articles intended for external publication.
  
• (Detailed) case studies
• Books
• E-books (non fiction)
• Keynote speeches
• White papers

Why settle on this length?

I initially intended to become a journalist. Articles and blogs are very comfortable material for me. 

Increasingly, though, I like 'meatier' projects that takes a bit longer to work on and allow a bit more space to expand arguments and present topics: white papers, e-books, speeches, and books.

What don't you write?

I have great respect for copywriters, who typically work on projects that are nowadays just as often called 'microcopy', but this is not a field I am particularly interested or experienced in.

I also prefer to specialize in the things that I do write and, thereby, attempt to do them really well.

Here are some projects I do not typically work on:

• Social media statuses
• Digital advertising copy
• Landing pages
  
• Newsletters
• Marketing emails