Frequently Asked Question

What does a typical workflow for producing an article/blog look like?
Last Updated 3 years ago

The typical “process” for working with a new client involves:

  • You providing me with onboarding material — links to public-facing resources and/or private resources as well as a style guide or any other set of guidelines you want me to adhere to. I am happy to sign whatever NDA/contract you need to feel comfortable with doing the latter and all material I receive is stored on secure cloud-hosted systems.
  • Us holding a face-to-face meeting — if it is geographically viable for us to do so.
  • You sending me a brief — the best briefs, which result in the best content, with the least number of subsequent revisions, and the highest frequency of met (or exceeded!) expectations are the ones that have a very clear idea of what content is required and what purpose it is serving. If you need me to use certain keywords for SEO or to avoid mentioning a competitor or using controlled industry terminology, please let me know about that too. Within reason, there’s no need to skimp!
  • Me sending you back the deliverable. During the automated email sequence in my onboarding process, I’ll let you know all the ways in which I can send you work — including hooking you or a colleague(s) up to a Document Management System (DMS). Asana / email works too — or whatever system you are most comfortable with.
  • You asking for revisions. I have a set of standard terms and conditions (T&Cs) which can govern our Service Level Agreement (SLA) in the absence of a superseding document. This allows for two rounds of minor revisions, which I define as changes to less than 30% of the total draft word count. In the presence of a superseding agreement, I will of course honor the commitment.
  • You doing whatever you want with the content. I used to provide public relations (PR) to my clients as a service but these days focus strictly on the writing. Upon submission of the final draft, the Intellectual Property (IP) rights to the work vest to you, although I reserve the right to use the piece in my portfolio (I have an opt-out mechanism if you’re not comfortable with this). Unfortunately, I won’t pitch your piece for you or advise on outlets which might be interested in it. You’re free to do whatever you want with the writing.

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